Our Mission
Empowering ethical learners
knowledge, passion and respect
Our Vision
We want all individuals to be safe, ethical and responsible digital device users who successfully manage their digital wellbeing and safety.
To achieve our vision, we aim to fund across three focus areas:

Champion Safe Device Use
Individuals have the awareness and capability to navigate digitally
Safety - create digitally safe communities by delivering early intervention strategies and support
Tools and apps - create, maintain and promote tools and apps to support community ownership of safe, responsible, digital technology use
Business Tools - provide support and guidance for businesses to promote best practices for digital safety and wellbeing
Foster Individual Agency
Individuals confidently and competently engage digitally
Students, teachers, parents, and community members are prepared and empowered to manage their digital safety and wellbeing through participating in the trust’s programmes and utilising trust resources and support.


Increase Equity
Individuals have the relationships and guidance to access digitally
Remove knowledge barriers that prevent participation in the digital environment.
Promote ethical digital creation and use
Cultivate relationships with local iwi to increase engagement with trust programmes
Cultivate relationships with migrant leaders to increase engagement with trust programmes